It turns out you can't just get a cup of black coffee at Krispy Kreme. It is too simple of a request, and you have to stand in a gigantic donut line to actually get a cup of coffee.
I sat in amazement at a full parking lot that was Krispy Kreme donuts. after looking at the size an girth of American citizens, I should not have been surprised, but I admit I was shocked that so many people were in line for eating the food groups of lard and sugar on a Sunday morning
when I walked in the store, there was a sign "we all crave experiences that bring more joy to our lives." it is a nice marketing line that somehow has us rationalize that eating mass quantities of super sweet lard and sugar is perfectly fine to eat every day
All I wanted was a black coffee. No donuts, no donut holes, just a black coffee to get back on the road and continue my travels with a short break from driving.
there was a mass line and all the friendly people were staring at the racks of sugar-laden deliciousness (notice I did not say the donuts are not yummy, but at a few hundred calories a donut, people spend more time and energy in picking the perfect donut than they do saying hello to their fellow human in the line.
I asked if it was ok to go in front of the donut pickers to just get a cup of coffee. The people in line said a sure thing! Help yourself!
So I stood at the line and waited for two people to pay and the works scurrying around with the supplies of donuts and such. I guess the hostess line at Krispy Kreme works where each person follows a customer down the line, as getting a coffee and no donut is considered odd and strange?
on Sunday morning if you don't walk out with bags of dozens of donuts, they don't want your business.
I have been on both sides of the counter, and I have to admit that I am just tired of the USA scale issues. I can see a time soon when robots will replace the people, and the mobile will either be the tether that holds and controls people with their thoughts and feelings in a feedback loop of consumerism meets Pavlov. The last line is just a possible path for the masses.
I see a few people that were in the toilet holding up the line as a husband is yelling, "hurry up!" to pick the right donuts to ingest and minimizing the inconvenience of the people behind them in line. I can see the beginning of the end with the scalable ROI and non-issue of employee troubles with robotic automation. I saw it at the beach with a particular Starbucks and watching everyone on the beach staring into their phones and missing the actual dolphins jumping out and playing in the ocean.
I have heard the line, "life is about having fun! just have fun!" too many times in the last few weeks. The marketer sand consumers have done a great job of pushing that message while the news is driving the idea of a few people doing insane things is somehow normal.
It is like the balance in life …there doesn't' seem to be much in the USA right now. The polarization is getting more extreme. the disparity of income and rich and poor is growing wider by the day, and the lunacy of 2008 will
I just saw a guy walk up to a Vietnam vet and say, "thank you for your service," and my mind flashed back to being inside a gun store with my brother bubba. People don't seem to remember how crappy the Vietnam veterans were treated. It was the last war where the draft was invoked. For these people, yes, "thank you" is about 50 years too late, and the insanity of patriotism is running rampant and alive in the country. I offended some VFA people by saying I felt that our alliances are strained under the current administration. I agree we have paid more than our fair share, yet, at the same time, I wish more people would go outside of the borders and live/work/experience something different than our current culture and way of life.
I will be writing the facts about the nation in the coming week. But right now I am watching the distinctly American culture an behavior, call it tribal practices that are amplified by ingesting sugar and lard in massive quantities.
time for me to get that coffee, up to the road, at another place that is supposed to serve coffee, but they too are trying to be more than they are
it makes me think the idea of just producing some high-quality products in the states and having word of mouth be the megaphone, not social media, influencers and all the amped-up emotion of people having fun with too much lard and sugar.
That's my 10 minutes today. the line for lard and sugar hasn't gone anywhere and ironically, maybe Krispy Kreme is somehow a denomination no the religion of "have fun, eat and drink too much and be merry?"
I just had a man working in the donut making space see me and realize I had nothing and was typing away. "all I want is a giant cup of black coffee with a little ice in it."
Jeff bypassed all the rules and protocol of business insanity and applied common sense.
I fear that is what is going to be missing with the coming automation and robotic age.
Now that I think about it…has anyone tried to teach a robot common sense?