I remember raising the camera and pointing it at the truck with a clever Billboard advertising slogan, “follow me for a great cup of coffee.” I remember thinking, “Wow, I could really use a cup of coffee.” The day before had me fly halfway around the world, all to get a truck, load it, pick up a co-driver in ABQ, and head back east across the United States.
About midway through the trip, we ran into what was a massive ice/snowstorm and had to make a decision to run as far as we could to get ahead of it, or plan on waiting a few days in a hotel to just ride it out.
We did follow that truck for a few miles wondering, “When does he pull over for that coffee?”
I took the photo, smiled at the clever advertising, and thought nothing of it. I posted it on my Instagram account, which I begrudgingly set up to run some algorithm data tests that if I tried to explain what i was observing. I will spare you , as it would bore you to death with the reality of it all. “How on earth did you see such patterns? And you wanted to prove them? Huh? You really are a Dork!”
That research ended the day a relative found me in my land of being connected to nothing.
I digress. I post the photo, think it was a cute. A lovely reminder of the really crappy driving I had to do a day where I did NOT beat the storm. I posted, “I followed this truck for miles, and all I got was brain damage from engine exhaust.”
The company sent a message, I smiled and sent my data to them all the while thinking, “Sure. What company, one i had never heard of, somewhere in the middle of the United States about the time I made a decision to run for the east coast and try to get ahead of the massive storm that was intensifying would really care in this seeming ever increasing world of manipulation, “influencer” (cough, cough, cough) digital media, where scale is more critical than ROI and high quality in at least the United States business market? What company would care that I did not get that cup of coffee?”
Most companies talk about it, write blurbs, spend ridiculous amounts of money on ineffectual digital marketing, ramble on about ethical, sustainable, organic, ecologically relevant, socially conscious, planet-saving (insert all the buzzwords you want.) The reality is the united states consumes and wastes the most on the planet. I think I rambled on about that yesterday?
Look at me digress again….
So, I got back from another trip yesterday, and there is a box. I open it to find another box, and there is the Ronnoco Coffee company label on it. I think for a few moments I must have looked like a mule staring at a new barn gate. “isn’t this that company from that photo?
I open the box, and yes, I darn near fell over. Three packages of coffee to try, a tumbler, a piece of coffee cup branded chocolate, and the biggest smile was from the foam stress toy coffee cup squishy. I think I will give that to my mom as an Easter present and say, “Despite Jesus telling you not to worry, this a worry training tool to help you to stop worrying so much! Maybe you need to drink more caffeinated?”
This morning I took out the scale, measured, and brewed a small pot of “St. Louis world fair blend” and tasted a delicious and rich, dark roast cup of coffee. I should just cup the three roasts at the same time, but I am in a bit of a time squeeze with projects and places.
So, to Ronnoco coffee roasters. Thank you. I know those are two simple words, but I don’t really have the skills to articulate any better.
The rest of the story on that trip, and probably why I am tickled at the package in the mail. I dropped off my co-driver at the Indianapolis airport, and he asked what I was going to do. I said, “I think I have to make a run for into New York. It appears there is a band of clearing that I might be able to drive through.”
We had already driven for a day, behind an ice storm, and he thought the idea was insane. Of course, he never worked on the road with live shows, where at times, this can be the “norm.” sleep is a valuable commodity with shows.
So, drive I did, through a giant mess in Columbus, OH, that got worse in Cleveland, I kept thinking, “where is this clearing band?” When the truck couldn’t make it up a hill on a highway in the middle of snowy nowhere, I pulled off the next exit where there was a 24/7 restaurant. I ordered a coffee and asked the waitress, “what city is this?”
“Is there any hotels or motels available, the weather is too bad, I can’t go any further.”
“Yeah, right up the road.”
I got up, paid for a coffee I didn’t drink and found a place to hunker and sleep for the night. It was beautiful, he even gave me a late, late, check out time after checking in at 3 am.
The previous day I had flown from Switzerland to the west coast, loaded a truck and the next day drove across the united states to fall a few hundred miles short, in the middle of a snowstorm.
While I really could have used Ronnoco coffee during the trip. I now have some that I can take with the portable stove/coffee/tea road case that I travel with (the irony is that this kit was buried in some road case in the back of the truck for the trip) I can’t tell you how many free coffees I made at rest stops with people smelling the roasts.
So, I am still staring at the cup of coffee here. Enjoying a very different taste and flavor that I am used to, my taste buds and olfactory glands enjoying every moment of the cup thinking, “that was unexpected. But so, appreciated.”
This 10-minute ramble about coffee probably should be edited and crafted, but it would go against the rules of this blog. Hopefully, you can follow along. If not. Drink more coffee, I can't guarantee it will help anything, but you sure will feel better, but probably not help you follow any of my blog posts.