I remember when we merchandised shows, and a man with a learned Ph.D. said 127 products were the optimum for gaining as much revenue as possible. I forgot to ask the guy if he ever spent one day working on our units, but for whatever reason, the executives all bought into it and soon we had warehouses full of stuff to sell at our shows. I always said, “spend more time on market research and have fewer choices for people…they will buy more.” This advice fell on deaf ears, as I wonder if it is some inherent flaw for people hired to do a job to say, “we can make more by offering less?”
Business is like that, and I think it is an inherent weakness of capitalism. With humans, we feel we have to make more complicated systems or offer more choices to justify our paychecks. If you look at most governments in the world, there is the stigma of lifetime employment and benefits with the job, and rarely is there culling our cutbacks to bloated and ineffective people in the systems.
We are going to implement a simplistic system for some of the augmanity products, as while I can push out hundreds if not thousands of variations to the products. I have to ask, “until the next few generations of medical sensors come online, and we have our feedback monitoring each, how can we market to an individual with immature algorithms and control systems that work on the street level with medical and mil/spec quality? There will be a time, perhaps in my life when this will be possible. I wonder what people will be doing for their health, or what will the further commodification of medicine be doing with keeping people tethered to microdoses of medications that treat symptoms and not the actual problem?
We do this with plants, and I have to confess a controlled environment growing is cool. You can make it quite sophisticated and with aeroponics use little water and no soil. Program your lighting, climate, and nutrient cycles and watch the plants grow in their sterile environment. Then you go outside and stick some seeds in the ground, and you have a very different growing environment that I equate to human beings.
I digress. This missive was about “how many choices do you need?” the answer is fewer than you think. Also when it comes to selling, it has been proven that if you have lots of choices, more people will come up and look and then walk away. If you have fewer choices, you also have fewer people walking up to look, yet, more is sold. It goes back to being on the road and looking at learned executives trying to keep their jobs and say, “look what we are doing! we added more!” and then you have the people doing the work saying, “have you ever done the actual work to realize that your idea is great, the implementation of it is fine if you are in a retail store, but moving it around every night, unpacking, packing, and setting up – is insanity.”
Having freedom of choice is a beautiful thing. There are many places on the planet that you don’t get any options. They were a cultural shock for me to work in. The good news is that all this teaches you that some form of discrimination with race, religion, size, shape, color, gender, economics, military, and politics will always exist.
Maybe I just wrote myself into something that is bothering me inside the united states. Having the freedom of so many options and choices to partake, is a beautiful luxury. The sadness comes from people not realizing they don’t need to granulize those choices to the unique individual level to be happy, heard, understood, or loved. With so many options it is easy for one to lose touch with one's heart, soul, and priorities.
Life is more straightforward with fewer options. I guess it is like rules and traditions. They are decent guides for you to walk a particular pathway. The bigger question is with so many choices, it is easy to lose yourself in loving your fellow man and becoming selfish in a world that has enough for everyone, but man has created a skewed distribution system of the stuff and choices.
Talk about running around with words to get to the point. Sorry about that. Now I get some seeds out to start growing some crops for a chef I know who understands the difference between something fresh off the vine and what many restaurants order with packaged, distributor foodstuff.
btw…the sufficient amount of products to maximize live revenue..is much less than 127 items. many times common sense is the first thing that gets thrown out of the boardroom with peoples agendas and personal desires for power.