most of my life I worked in live entertainment, where you took people, sold a ticket, provided a show and gave a few hours of entertainment away from the norm of one’s life. it was a really interesting way to work and see the world. after I got off the road, we were giving the opportunity to be a small research and development group that worked on how to manipulate human emotion with technology, after I realized what one could do with sight, sound, smell, taste and touch on altering human moods I realized that like anything else, the technology was simply a function of how humans would choose to use it.
yesterday I was in the odd position of being on the other side of the show, that being a consumer for a wine/food fest of sorts held in an unused renaissance festival grounds. I think I t was in the 90s where the idea of everything a festival started and I marveled at all the people wearing little wine glasses around their necks for tasting. the odd part was how small the glasses looked at the seemingly increasing sizes of human girth. I think that is the first thing that struck me about the festival.
the next is a seeming sense that all the folks used the event on the holiday weekend as a thing to go to, to have “fun!” in a world that is ever increasingly about following a trend than asking, ‘what would I really like to do for fun?” I type this as I am watching an advertisement for Microsoft artificial intelligence work and an archeologist exclaiming, “I have to do this so you can experience…”
the problem with normal life is that in the digital rapid fire edit age meets hype about an experience – we are diluting reality into a faux reality. I have seen few systems in the worried at the commercial level that can match the accuracy and full dynamic of reality. instead, just like a stage curtain that hides everything backstage – you have the edits and rapid-fire illusion of visuals and auditory cues constantly flying around to make it more believable to the viewer.
is the idea of recreating all the historical sites on the planet to show what humanity has done and evolved through interesting? yes. I marvel when walking around the ancient sites in Rome, Egypt, and s. America. I often ask, “I wonder what was it like during its peak times? what was life like for most of the people who were not sculpted into a statue form or emblazoned onto a coin?”
to be able to have a VR walk along application and flip between the view would really make the journey more memorable. would it be the same if you added the smell of what most ancient places smelled like? with the open sewage system? for the times I did go through such places in modern times, that reality will not how experience designers would put it. “this is too smelly and stinky, it would offend the experience goer…how about we add some floral fragrances to the merde?”
this is the danger I see with the manipulation of tech with or increasing urbanizing society. it will resemble a herd of folks all going out to “have fun” in experiences that are more like a series of vacuum cleaners designed to take more money and provide less and less value. I look at the growth of las Vegas and Macau to be like this. the debt loads and supersizing with mergers and acquisitions have led to a fee structure from the top to the bottom of the food chain. I still get fed up with the “resort fee” you see in hotels around the planet that visitors are taxed to pay for some professional sports team arena. what is the other one, the car rental “arena fee” that is disguised and buried into the bottom of your bill?
but I had to walk around, still analyzing the ground and wine tasting consumers, some were far beyond tasting wine and simply guzzling it. it reminded me why I don’t really drink. all the night I was a doorman where normal folks walked in, and a few hours later, a completely different person walked out.
but the fried Twinkie and empanada were pretty darn good. but there is so much more to life than what I saw walking around a renaissance fairground where there was a wine tasting going on.