it is nice to work for something and to be recognized for that effort. in the old days, we would call this, “word of mouth advertising.” it was when one human being told another human being about something good, noble, or heroic with a person or an action. it was known as the best form of advertising, and I think there might even be some biblical wisdom that says, “don’t talk about yourself, let others talk for you.” fast forward to today’s media storm, and I was in a conversation where a friend made the comment about a certain museum being the best in the world.
“better than the louvre? the metropolitan in London?”
it was then that I realized it was more marketing and hype as we live in a world where the brands are the ones coming up with new ways to tell people how great they are themselves. companies will spend 20-30 million dollars on any campaign to tell society how “good, righteous, green, eco-friendly, sustainable (insert common buzzword)” they are. in checkout lines in the USA, there must be some odd trend where you can donate your spare change at the checkout for a cause. seems really noble until you step back and realize, “all the customers are giving this organization a giant tax deduction and credit for doing something good.
the marketing and branding monsters we are creating, we have no one but ourselves to blame. it is like a house of cards. in the rush to scale, grow big and get giant ROI’s for the shareholders, it is usually quality that suffers over time in that holding the standard of the perfection that is advertised is simply impossible. I guarantee that if you fold back the “image” of each brand or idea, you will find a bunch of less than perfect things that have happened and had to be dealt with to protect that “image” instead of letting reality lead the brand.
the same can be said for the worlds super wealthy. there is the public image and persona, and there are a team(s) of private detectives, fixers, public relations, and crisis management folks that are all connected with the right, powerful, and influential to bend, distort, or make the reality of some events disappear or at a minimum, simply slant the story to be a distraction that is minimized with eloquent verbiage and story spinning from some gifted lawyers, p/r, and media folks. it is sort of like a good defense attorney. while everyone is entitled representation, those that can afford the best are kind of purchasing an edge, as if the ability to count cards in a las Vegas casino. it is called an unfair advantage to the house, yet, how is it illegal if someone has the talent for memorization? different rules for different classes and groups.
I digress, I appear to have wandered here. the pain point is about “we are the best” and one goes and buys, lobbies, sets up their own marketing group, and/or hires a group that does a survey that miraculously the term, “the best” comes up in the client's favor. perhaps that is the problem with having the gift to going all over the planet – there are some groups that really are and do stand hands above other companies and groups. let’s take airlines for example…it blows me away how some of what I consider the worst carriers somehow get in all the top 10 lists of travel awards I have never heard of before. why not just call a spade a spade. “between the hours of 2:33 am and 2:39 am, our airline is the bestest on the planet!” I could live with that, instead of someone marketing “best airline on the planet!” and forgetting to omit that for 6 minutes when two other airlines might be flying…they might be the best on the planet.
you see the same trend in food, restaurants, movies, music, sport, and entertainment. there is an award for seeming everything. what is the problem with that? I guess the motive behind the award is so diluted down these days with the data storms that we have taken what was a really high and exceptional level of skill, ability, or quality and dumbed it down with mass awards where people are telling the world how good they are, instead of letting others talk about it.
and then, when you have 29 airlines all claiming to be #1 on the planet, you have to look around and think, “am I crazy? but there is a handful of exceptional airlines on the planet…how did 24 or the 29 even get on these lists?
maybe It is just the way of the future? I see the advertisers, marketing teams, and even some companies in China using fMRI, EEG, and real-time monitoring to increase productivity, sell more products, and streamline advertising with more manipulation of emotions than facts.
I hope before I die, we do get to put the dream augmanity product into the market…to help people make themselves better humans.
there probably will not be an award ceremony to exclaim how wonderful each user will be. I will leave that to social media and the robots, bots, and people who are in more of a vanity based slant to tell the world how amazing they are.
odd, we will simply fly under the radar. no accolades needed, much less wanted. perhaps I have changed a smidgen over time?
I guess this is why I tell folks, “go travel a bit, off the beaten path, not the “tourist trap” type trip.” it will expand and change you – force you to see the good, bad, ugly, magnificent, and amazing of people.
the sad reality is many folks don’t want to experience the richness of the planet. just head out to a theme park or a themed vacation experience and think it is reality. just like someone telling me that a certain small town museum is the best in the world.
ok…please tell me who did that survey, because the one thing I did do in each city when we played, was go to the museums. now that I think about it, most of our crew did the libations experience. I read books and went to art museums.
guess I am an smidgen odd?