a few years ago I was at a trade show, somehow allowed to attend as I was over the 35-year-old age limit for a group trying to feed the world and getting a lot of decent ideas and global research thoughts for a sponsorship fee of a few giant global agriculture groups. it was a smart move on their part, as they were getting ideas from all over the planet from some really bright minds and the contestants got a shot at the competition to win a bit of money to grow their idea. I thought, “clever marketing. well presented. smart people, great ideas - perfect for entertainment…but this is business…why the need to hype emotions?”
was it to simply make the show entertaining? fun? or mask what was going on behind the screen?
then I spent more time back in the USA and I wanted to vomit where everyone and everything sat behind a desk for a pitch show about anything and everything. I worked for years in live entertainment, and perhaps that is why I have a different view to the idea of everyting entertainment. one group spent a lot of money on space, no equipment and salaries and boasted, “we have our own private blended coffee” while a nice touch, it is totally irrelevant to bringing an idea to life as groups push collaboration and sharing in the west - and the equipment and spaces to build the ideas vs. talk about them.
Is life a gameshow anymore? I read the article of the new CEO of weight watchers in the NY times today and found she has an interesting background and story. but in the article they revealed there too were pitch groups and teams with funny names all showing off the products. it all had me wonder, “why does everything have to be hyped 24/7?” I guess when you spent your life in entertainment, and then when you went off into bringing ideas into the market – there is a time and place for accentuating the positives of all and trying to bridge the emotional element into the reality of a product. in the old sales classes, it was taught as, “you don’t sell the steak, you sell the sizzle.”
I have spent years working with sight, sounds, smell and the other senses to come to a place where we shifted all the emphasis on optimizing actual growth in plants and people versus the easier route of manipulating a few things to give an emotional/fun/entertaining slant on life. while the cost to do this is higher, much like medical and military spec levels – I am feeling better with the ideas actually having some value to humans.
the entertainment had value, but when you learned how all the illusions worked – you realize it was simply a massive manipulation. perhaps that is why when I see and hear all the “pitch” and “audition” ideas today, and a land where market cap seems to mean more than actual ROI – well…one can see a whole lot of fluff happening between taking a few images and some type and pitching it, versus taking the item to actually build the idea.
but then again, the patent trolls have no problem with it either. I guess as I get older, I want reality – not augmented or virtual. the last two have value for many things – but not to live in all the time.
there be some rambling words in 10 minutes as I delve into why the idea of advanced AI and the weaknesses of human behavior have me worried. I just looked at the insanity of human behavior on a wide scale in the last 100 years at a global level and went….woah…