if you go to Switzerland and watch a television, you will notice two things. first is that quality of content of some shows that provide interesting, educational, and meaningful content – as well as news that is simply reporting the story, not an op-ed show. second is you can follow a show because commercials are minimal because you pay a tax to keep clutter down. the vote passed, and for now, Switzerland will keep its airways devoid of what I call the overload of noise and diluted content that covers the united states media landscape. I just remembered, what is it 4-6 companies that now control most of the content for the entire nation?
why should Switzerland pay billig? last night I tried to watch USA television, and out of 1,000 channels of what seemed like mindless reality nonsense, I settled on some movie called “Ms. Congeniality 2” because I simply have always been a fan of Sandra Bullock. Instead of enjoying whatever the movie was about, my mind started “thinking” about all the clutter of advertising noise. I started breaking down that for every 7-8 minutes of the show, you got 4-5 minutes of 15-second advertisements, mindlessly breading down to 16-20 different messages with rapid-fire edits, camera moves, ethical and socially conscious messages, and overall BS – of which I don’t remember one specific ad today. I can only guess Ms. Bullock did the sequel because some studio execs sailed a barge full of cash to her door and asked, “is this enough? do you want more? what else do you want for your rider? the no green m&m clause?” then they got on their knees and pleaded with her to “pretty please…make a sequel!”
In Switzerland, you can actually watch a TV show(s), follow along with it, and watch three USA formatted shows in one hour. you can watch a movie from start to finish with no and/or minimal commercial breaks. you can even watch news that is reported, sans a few people screaming at each other with hyper-animated hand gestures, camera moves, and edits, with perky heads saying very little but looking so good showing off their physical assets trying to give more of an op-ed slant than simply reporting the truth and facts.
while it appears very boring, in Switzerland, you can watch people sitting and having a discussion, yes, a discussion about various points of view and facts on any subject - no need for camera pans, edits, obscene amounts of makeup, animated hand gestures and nonsense to hype some emotional response or “feeling” for the viewer. it is like, “here is a view, it might be different than the one you are used to.” no one is going to scream at the other presenters or over talk and not answer a question that is asked.
wow, not that I think about it, has USA media gotten that bad?
there was a cool idea that 1,000 channel TV would allow a great expanse of content for the viewer. currently, you have 4-5 companies inside the USA owning most of those channels and content. what the consumer gets is 1,000 channels of watered down, seeming low budget junk with a few gems in the area of entertainment. if I were to flip through a Swiss 100 channel system, I would probably find more than a few gems to feed the mind with interesting and meaningful content.
anyone else not see that with advanced AI, bots, and 10,000 channel TV that John Lassiters prohpetic message in Wall-E might very well come true on earth?
what is the cost for this? in Switzerland, everyone pays a tax to minimize the advertising, you do pay a cable fee/bill, but you can watch the content and follow along – you don’t feel like you are under an audio/visual noise attack.
in the USA, you pay a cable provider, then you can pick a myriad of content providers with special fees, and then you have the advertising side where you have to watch the ads (I learned where the mute button is) and all along the path you have shorter and shorter advertising formats that I wager work better for programming someone. after all, they do call it “television programming” for a reason. and like the silliness of logo/branded clothing and items so many people “must have!” does anyone else not see the lunacy of the noise? if I were the CEO or CFO of such media organizations…the bean counters are probably going, “hey, each time we dumb something down, or cut a production budget, we still make money…so…why pay?”
with news formats, it pretty apparent that media, journalism, and the idea of telling a story and presenting the facts will probably never come back in the near term, as taking a slant in one market segmentation and shoving it through the distribution catering to one view of the story, is immensely profitable, but probably not very good for the people and the social construct of the country. didn’t Benjamin Franklin say the pen is mightier than the sword?
while most of the country voted to keep the tax. a few people I know voted against it. here is a guy in the states screaming across the ocean, “how about I ship USA format television media over there for a few weeks as a trial run?”
I wager the vote would then have most all of the country voting to keep the tax.
seriously, I am a fan of Sandra Bullock, but I really don’t even remember what the movie or the storyline was about with all the interruption, commercials and messages. it was in a sense like living Einstein’s definition of insanity where if you try the same thing and expect a different result – that is insanity. if you shove more media messages and noise at a consumer – all you are going to do is have them either sit there drooling on themselves, enlarging their girth as they numb the noise by eating more processed snack treats – or like me, they will find the power button, click it off and pick up a book.
last night Sandra Bullock lost out to the “mute” button and mark twain and, “The man that corrupted Hadleyburg.”
wow, that is in some respects sad... I can only imagine what it would be like to have a cup of coffee with Mark Twain...and if you stripped away all the media, Hollywood bs, and junk of the entertainment industry, I wager you probably could have a fun cup of coffee and chat with Ms. Bullock.