who reads the packaging on a pound of coffee aside from what brand of beans it is? as I was transferring some coffee from the bigger bag to a small useable container (anyone else find a pound of coffee at a time too much and capusles not enough?) I realized the designers put lots of words on the spiffy packaging and color palette to tell me even if you can’t read, this is dark roast coffee, and the Vespa scooter gives way that it is Italian roast. then I see a purplish color seam strip emblazoned with *Arabica coffee * batch roasted * ethically sourcing *
"do I get a discount because I am paying you for a product and you are telling me how amazing you are?" (anyone else ever wonder why people pay more money for clothes with a logo/brand/team on it?)
then I had to wonder if consumers really were that dense that all coffee is roasted in batches? does this mean the entire blend was Arabica beans or did they sneak a few Robusta in? what is ethically sourcing? is this where we dress in new fashions, get together with others and discuss how delicious this cup of coffee taste because we have never been to a 3rd world country to see how most of the farmers and/or the political environment really is like?
now that I think about it, that would be the start of an ethically sourced cup of coffee. everyone goes down and live in a 3rd world country, like the average person on the planet for 90 days.
now that I think about it, I can see more change happening that way than if you took the average person from the 3rd world into the 1st world? interesting thought and idea. would the 1st world person change to need less and share more? would the 3rd world person change into someone driven by consumerism and stuff? I think Ivan Reitman made a movie about that called “trading places” with Dan Akroyd and Eddie Murphy and every red-blooded male had a crush on Jamie lee Curtis.
I am not sure if what I am hearing and seeing inside the USA is simply a lot of people with access to technology that allows you to do pretty much anything. for example, look at me and the 10 minutes of whatever I am typing. I used to have to put it in longhand into a book and journal, of which, I would usually lose/misplace/or have a stack of pages and sketches that made it hard to find any idea. each day I can write about what I am thinking. maybe one day I will go back and actually read all this and find a few pieces of gold inside all the junk that is spewed out – unedited – raw.
but one thing I am not doing is linking any of this to anything. the algorithm work I am doing with social media is painting a strange picture of our current times. you have the president of the united states twittering away, you walk into any space inside the USA, and you don’t really hear discussions or talking. you hear people lobbing words, messages, and ideals…that anyone who actually lived in the world would say, “the message is different than the action.”
I think that is like many of us on this planet. we think or feel we are something we probably are not. it is like going into a research library yesterday and I was humbled very quickly by just how smart some folks are. while I am not a slouch, my brain was working overtime trying to keep up and understand what the books and papers were saying. I had someone ask, “can’t you just go to any library and work there?”
“not really, this stuff if fairly specialized and frankly I am shocked that the New York public library has a branch devoted to the performing arts. who knew!” (but you can't take out the books i wanted, so i did my old library of congress trick sans xerox and photographed the pages applicable to what i was seeking knowledge about)
so yesterday I walked in thinking I was smart, came out with my head about to explode as I know the idea will work, but I have to do a lot of math to figure out the best design…and I felt stupid. to clear my brain, I walked the city into the night, thinking maybe I could have a decent image or two for fun, but really staring into all the noise and lights of time square thinking, “I would rather be living in nature…away from all the messages that I found myself thinking, “there is so much here, that I don’t remember one message, advertiser, or sponsor”
what I do remember is walking from 41st to 39th in the garment district and smelling a whole lot of skunks in the neighborhood. funny how you can go one block in the city and the entire dynamic of the city changes.
I digressed. perhaps this marketing/branding/ideology theme I am seeing since the Olympics and the social consciousness stuff I am reading on packaging – might work? are people that clueless to life outside of their town in the USA to realize a few companies control the entire landscape? the programming in market a is not much different than market b – yet people want to say a few words, click a few likes, and then think they are part of something where they don’t have to do much work, work together, and/or deal with something different from their perspective in the world? and yet, believe their own b*llshit?
funny...we all do it. maybe because really getting honest with yourself will require so much work, particularly for those at the top, whose version of reality is anyone that says “no” to them suddenly disappears from their radar screens.
perhaps this is where the ideas today are going to go word of mouth in a social media world. what I learned about with the algorithms is it is not the people interacting with the web was years ago. it is simply the bots and the brands trying to pretend to be humanistic and unless you see behind the curtain, it can and will be very easy to get sucked into it all. once you are there – you are sort of blind and too busy to ask “why?” to it all.
I guess at that point it is easy to lead? Have people become sheep? and/or you have pitted everyone against each other and can do whatever your agenda is because no one is looking. a part of that is people all writing how great and wonderful they are and without actually going through the process they write about it – but have little experiential knowledge of how it works.
or I could be a complete idiot and if you say you are something enough times, you eventually will somehow morph into it, by doing nothing?
I guess that is where the words/action come together. I see a lot of people talking about it. a lot fewer actually doing anything.