it must seem odd that I never really talk much about what precedes these 10 minutes. it is the brainstorm, and in the past week, a really amazing blitz of ideas and projects are all being sifted and refined. I guess this is what I really enjoy the most out of all the steps and processes to taking an idea and making it into reality. what I learned a while ago is you spend a bit more time up front, and you make the models (doesn’t matter if it is sketches, computer, pieces of paper, or WYSIWYG scale models) to look at all the various elements of “what can I do better” or “what am I forgetting in the reality of how the world works?”
this past new year has been great for a slew of interesting articles and refreshers about creativity, ideas, and getting plans done with all the various writing blog/services. that is something I noticed is an abundance in the market. you have loads of people who went to college, read a lot of books and are trying to ‘brand/image” themselves as consultants – but there is a huge shortage of people that actually did or know how to “make” something.
the only reason I understand it all is because if you go the consultant's route, you will spend a whole lot more money and time to come to a conclusion that something is not going to work in the market than if you learn all the various skills yourself via experience. it the later route easier? not really. it is not fun when you scrap together money for prototypes and the rest of the world is off spending it on entertainment and other things. what I get is a perpetual fascination with ideas and more new ideas. the world will eventually get bored of paying to be entertained, or else it will just be sucked into staring at “stuff” like a Pavlovian rat looking for a hit of dopamine. (just look at people and their mobiles in public)
what is so odd about all these new ideas is that it is more like 35 years of working and learning all the components and parts are all coming together to be able to take the various disciplines and be able to do them under one roof. to me, this seems normal, but to the others in business outside of innovation and dare I say invention, there seems to be a lock in a system where the world of contracts, timelines and efficiencies will destroy any ability to create better products.
this is the area or bridge I see ripe for innovation inside the USA, but one which has academia, political, and then the business people….seemingly lost or clueless…spending loads of money because they haven’t really gone to study makers and maker spaces developed from people that actually make things.
there is a maker space in this town, that is actually underfunded, underequipped and yet is brilliant in its design, layout, and use. it was built by makers. not Ph.D.’s, politicians, or CEO’s interested in ROI for next quarters stock results.
this is where I simply think between the European (Swiss) model and the American model. one side plans far too much into coming up with solutions that work have no risk but really aren’t very new or innovative. the other has powers that be and people thinking there is no risk in making money by trading paper.
then there are the folks that love to get up in the morning, make stuff, and find solutions to problems.
I guess while I understand the former group and have worked in it, I tend to lean to being in the latter group as it fills my heart and the idea of work…isn’t work anymore. it is a journey…it is living.
anyone else get frustrated with hearing what is wrong with the world? the seeming onslaught of critics about everything? the noise of the USA thinking or proclaiming it is so great versus shutting up and making things great for the people again?
it makes it easy to shut off any media. almost a no-brainer.