Just because you have the technology or ability to, doesn’t mean you should always use it to excess.
The link I posted is an excellent primer of how the human brain interprets visual data and how since going from all analog to digital, you see a ridiculous amount of edits in most shows. It is the same thing I say about live entertainment today. Gone are many really “live” shows, and you have performers with click tracks, cues, use of backing vocals, racks or auto-tune (speaking of abuse of those machines in music), and with lighting systems, I am saddened to see where the light/video has gone. Now that I think about it, even when I was in Belfast and went to the Titanic museum, It was a beautiful theme park environment of sorts that gave fundamental information and left little to anyone that wanted to go deeper into it all.
I am not faulting the designers, storytellers, creators, and editors so much as the market seems to want packaged immersive experiences. Why think? Why ask? Just go see it, post your selfie on social media and go on to consume the next “thing.” it has me ask, “with all the information available to everyone, are we thinking more, less? Are we getting smarter, or regressing?
Maybe what I am sensing is all you have coming out in the world today, it was in my labs 25-30 years ago. Meyer sound has a decent immersive audio system, I remember Steve Ellison with Level Control Systems and Johnathan Deans and Francois Bergeron doing a George Lucas show, and it allowed me to see that the idea of imploding an audience was possible. My god, no one told me how complicated it would be, mainly when we had to transition from the analog world to all digital. (cost ‘s too!)
So it was creating this immersive space, of which the goal was one day to allow all the musicians to play live and move the audio in real time (still would be the ultimate goal.) Versus where we are today in the world of canned and cue’s or taking the outboard gear from the studio out on the road on tour. As I did more research into sight, sound, and olfaction – I realized that it would be straightforward to manipulate the human being, but very difficult to do 99.95% accurate simulations.
That is the beauty of entertainment. You spend 20% to get an 80% change or alteration, whereas if you are doing work in military or medical spaces, you have to be pretty much dead on, or bad things happen. There you used to spend 80% of your budget to get a 20, now 2-3 % performance edge. It is why inventors usually die broke. It is the ones that are the first to be second that indeed make money. I don’t know if they have as much fun with trials and discovery, but I am not going to lie, money allows freedom of choice and the ability to buy tools versus having to make everything.
So where did all this missive go? I found that when I am in nature, you realize you don’t need all the high tech data readers for your body, mind, emotions. Moreover, what you find to be a great deal of noise is the data streams shoved at you via marketers and advertisers. It has gotten so bad that I really go overseas for news on the web, they haven’t cluttered page click ever with an advertisement, full of many sexy cuts and edits (cause you can), and you see an advertisement for a new beauty treatment or thing, before it cuts to the story of some horrific disaster on the planet.
we did play with the idea of tuned advertising, and mood advertising years ago, the technology is here today, but I wonder, “is this a good idea?” as a tool, it can make someone boatloads of money, yet, will it make better humanity?
Have to run now, as demolition meets design day, for a few things. I have to ask my psychology friends if I am ok, as I age – it seems like I just shut down the bullshit of noise. In the united states, I am amazed how much of it there is. The only time I seem to get away from it is in the middle of nowhere, or inside spiritual places that which happen to be located in the middle of nowhere.
I doubt I will or could ever be an ascetic, yet, I am wondering why the stuff of the human-created world doesn’t interest me, and if you study the history of humans in the past 5000 years…are we getting any wiser and smarter with each other?
(ramble on) Maybe I should have simply typed…when you edit something out, you are not getting the full story. This is what you get when you sit in nature and you have billions of years of iterations that give you life and time….as a human, we are limited by our body, and while we can invent a lot of ways and things to improve one or more areas of performance, we do this at the cost of balance of self. This might not make much sense to anyone running in the gerbil mill race of life, as you are caught up in the edits. If you take some time away from it all, you will see them, and it will appear to be noise to you. this is just what one thing I learned in 30 years in the lab with sight, sound, and smell, and why I see issues with what is happening with technology, AI, and the path for AAI with machine learning and robotics in our short term future. Unless humans decide to take some time to look inside themselves, what will probably happen is not a pretty image, and it won’t be in a movie theater coming soon to you. it will be real – no edits and probably hurt a great deal until we scrape away all the issues that we forgot about while trying to live and medicate the pain and never treat the root issues. Alas, this paragraph is just my two free cents while I wait for a friend for lunch. have a great day.