in my own mind, I was feeling rather smug and smart about how I was able to take all the parts of various projects and put them into one place and space. of course, that was my own mind, and others either were ignorant to business, had little experience, had fears and trepidations about new ideas or change. I don’t really know what it all is. what I do know is that either I am brain damaged from American football, or all my coaches taught me to keep going through what might seem like difficult obstacles? what did it get me?
well? I have the parts all working, but they are in three groups with three different locations. the good news is that it is broken down into simplicity to each. the bad news is I get to seemingly do three of the same thing when I might have been able to do just one. I am not sure of the reasons yet, I am just happy to see a breakout with time and energy producing results.
the past few days, have been streamlining product lines and bringing reality into the ideas so that we don’t waste anything and we maximize the usage of all parts of the projects and products. I don’t think this is very complicated, yet, it seems to confound many. we are so used to just going and buying something in a store. do we really understand all the various steps it takes to get something into the market and the amount of time and money it takes to grow it?
I don’t know what some tv show called shark tank is. but I really think it is doing a disservice to the reality of business. when I hear someone mention the show in a meeting, I tend to wonder, “Have these people built their own business or product before?”
is the idea of sitting down with a coffee and sketching an idea in the morning and have an IPO offering and millions in capital at your fingertips the norm? no, it is not. but I am thinking many people think they can “think” of an idea and produce nothing and little elves who work for free will all show-up and do the work. the fame, fortune, titles and accolades all come on the next day.
forgive my satire. I do think the idea of profit is fun. I do enjoy the idea of scale. but I have seen and experienced what one must give up to really make it big on this planet, and I am not willing to give up my heart and soul again. instead, we want to bring people and profit together. the idea would work better in Europe – but I think the united states needs to take a step back with people – interacting with people, as humans – not as a line item as part of a process.
but that is where I am happy. we have the core brands that are about people and fair profit. we wholesale the others out to groups that want to conquer the world. I no longer need the idea to conquer the world. only improve my best self.
that was 10 minutes of brain dribble…back to the brainstorm with branding. it is kind of fun wiht three concurrent themes working alongside each other.