the warning signs of a project being off kilter are when you listen to people who can’t make a decision, either because they weren’t paying attention, inexperience, have memory issues, fear, or I didn’t take what is in my mind and stick it on paper. usually, I go straight into prototype when I sketch as I don’t need to explain the how and why of everything. it takes less time, effort, and money to just build after 30 years of doing this than sitting around playing bureaucrat and thinking I am doing something.
now that I think about it, usually it is the tiny details that people go ooh and ahh about. when I did some icon photos for the church, it ended up being making frames on the CNC cutter and fabricating inlays for curved doors…I thought that was pretty decent for me since I am not a master carpenter – but it was the idea of laser cutting tiny crosses to glue over screws that people went ooh and ahh for. I am like, “You are kidding me, they don’t see the wall of icons…just the little dot.”
in many respects, that is what life is like. people don’t know or care about the necessary stuff unless they are in the business. the branding illusion and sizzle is the little thing that really has little to do with the overall entity, yet, it is what makes people ooh and ahh.
so…for the next two weeks, I am locking myself into the space, I will rehash my 3d modeling and animation skills, write what will be lots of words to distill them into something seemingly obvious or simple and at the end of this, will invite some people into the project, or tell others that the time is over for wasting time. it is like that with projects. usually, the plan at the end is not the way reality played, and the people are not the ones you thought would be there. maybe that is what makes the process so interesting.
at this writing, I really don’t know and don’t see any benefit of trying to analyze it right now. I do see the benefits of flushing everything out so that anyone can understand...but it feels like I am going backward again. have a great day