I was thinking about a solution to a problem that needs to be addressed. It isn’t the problem where you can blend two solutions and hybridize something, but rather, because of human behavior, you have a black and white solution. One is good for the short term, yet, will do far more damage in the long term. The other will require all to change a bit, yet have great impact and implications on the overall long term.
Then, like most ideas, out of nowhere, I started sketching up more what might be marketing and promotion ideas for another idea and it just snowballed into a few pages where a good idea became better, then could be applied to another idea, and it just all grew from there.
We are living in an age where visual imagery is becoming more important than someone taking the time to actually type ideas and thought up for others to read and understand. I blame it on twitter an other internet groups that feel short burst of data 24/7 that can be amplified by a few zillion people is more relevant than an actual unbiased news story, that took a bit of time, to come up with the conclusions of what is reported.
The other issue is cameras today, or shall I say, the camera phone everyone has today, is a remarkable piece of technology in what it can do. Instead of a few great images, we have a few billion mediocre ones, of which, if one doesn’t like something, the marketers have made apps to take out any real but socially unsightly flaws.
Perhaps that is why I love this simple marketing campaign idea. It is simple, will take some work to set up, yet, will show the face of happy people, what it looks like, in a most unique way.
Interesting and amazing what one person with an idea can do today with computers and software.
Have a wonderful mothers day.