I never really put much thought into why people value having stuff, or as in anything “rare” like gold, jewels and other things - people want to have it, as they can feel and/or show that they have something scarce and rare?
I am really not sure about the psychology of it all, call it the psychology of "stuff." When I was younger, “stuff” was what life was about. When all the “stuff” didn’t bring happiness, I let go of it and found happiness. What an oxymoron.
As I walked by a jewelry store a few weeks ago, I did my best to take a cute image of a designers POP merchandising display for their jewelry. I thought the idea was cute, as it encompassed the reality of what has to happen for a few elegant baubles of jewels or precious metals to make a ring or two.
Usually you have to move a whole lot of dirt and sift it, to find a little bit that you can work with.
It is like diamonds today. For year DeBeers ran an amazing campaign about diamonds being a girls best friend. It worked for ages, particularly in the lunacy of the American marketing machine, where people think having lots of sparkly diamonds is fashionable or a measure of ones status or wealth?
I remember being in Belgium, talking to a diamond dealer in a random conversation about quality of diamonds, how investment grade ones are locked in vaults, and how the Americans loved to take lots of tiny little pieces of diamonds and put them all together into on big ring and say, “it is a 5 carot ring!” When it was 5,000 pieces all adding up to one.
“Why don’t people want the one diamond that is 5 carots?”
“One might be cost, the second might be their idea of taste might be considered gaudy to you and I?”
I forget how many warehouses of diamonds are full with cut and uncut stones in the world. Today, there is the rush for precious metals and other rare things.
We are creating an economy, as my one friend wrote, “based on scarcity”
The reality is that much of our economy is really driven this way. We have a few that have a whole lot. Most have little to nothing. It is just the way it is in our world. Of course, if you have a lot, and never take a trip off the beaten path to see the “other’ reality of the world, you would never even imagine such poverty exists.
I image if you took a person out of the slums or flavela’s and put them in the old tsar’s winter palace, they would really know what to do either.
Such is the world we live in. What is funny is that it doesn’t matter what the political party or economic model – scarcity is indeed what drives much of how people perceive it is valuable
“There isn’t much of this…we can raise the price…. and come up with a marketing campaign to tell people how valuable this is!”
Call it P.T. Barnum and the sideshow of the economics of scarcity.
Most of us fall for it in our lives. Many of us get caught up in the web of “stuff” and the message that you “need” this to be happy.
It is when you let go of all the “stuff” something changes inside. You realize happiness is irrelevant on “stuff” and the abundance is what you carry around inside your heart and soul
But I really did find the jewelry story display interesting. “To make this little ring finger…we have to move mountains of dirt!” Kudos for the idea. As a male, I thought it was cool. How many females would like it? I really don’t know.
Have a great day.