“The scientists of today think deeply instead of clearly. One must be sane to think clearly, but one can think deeply and be quite inane.” - Nikola Tesla
Years ago, my friend Cindy was like the rest of the few million people playing on the internet – curious about what the internet was about, and like the rest of us, “what can we do with it?” She had a web site called dusting my brain and she did a series called a “a day in the life.” I have no idea what I actually wrote so many years ago, but I do remember it was the time where I seriously was taking apart the wasted time many of us seem to have to deal with, that commute and time which around the beltway in Washington DC – I labeled the commute a game of, “Vehicular Dodge ball.”
I spent a great deal of time, looking and understanding the patterns of life and how society lives within in. My job at the time was to “sit around and think of any idea that can make the companies money.”
To do this, the approach wasn’t, “what can technology do?” but rather, “as a human being, what would be cool to watch, hear, smell, touch, and experience?”
For anyone wondering what is the key to creating ideas that are different than the linear progression you find in the market, I just gave you the answer. Simply think like the person you are providing the end use product for.
The reality is much of the time, inside the normal corporate design world; the process usually works backwards in solving problems. Usually the firm seems to gravitate to, “the client is paying us, let us give him what they think they want, not necessarily what they need.” Such is the problem with sending any idea or design off to committee where people all want to put their mark, stamp, or input on something to say, “I was part of this.”
If you put enough people in the process, usually you will get a watered down and diluted idea that is far from the original “good” one.
Adjusting to life in Switzerland is difficult as the entire society has rules, which the locals understand, but outsiders get to play a game more akin to looking for Easter eggs to learn “How does this system really work?”
Then I thought about, what a day in the life of the lab was like. When I finished it, I realized, it was a really fortunate time and space that was created. While it would seem odd with the normal 9-5 life, it was highly productive for creativity.
When I looked at the various graphs of other creative’s, I smiled as there really was no rhyme or reason for how anyone thought or worked, there was no magic pattern except, “make some time each day to have quiet space and work on something.”
The biggest thing one did, was minimize time wasting meetings and interactions with people in the work environment. This doesn’t mean one didn’t make time for people, but rather, it meant one took the time to stay away from the normal time wasters that people contend with either by choice, need, or requirement of their personal and family needs.
Perhaps this is when I read the quote I will now post from Nikolas Tesla. I can smile with understanding it, yet, get a bit sad, with the reality of what he is saying, “I do not think you can name many great inventions that have been made by married men.”
The more I delve into creating and solving problems; I realize it is like breathing air. You consciously and subconsciously are doing it each moment you wake. It is the dance between the mind and the heart.
It looks really funny and is not really understood by many in the world.
Much of the world is simply afraid to dance as if no one is watching.
Have a wonderful day.