In the quest to find a deeper use for the Augmanity technologies we have always had differing views as to where to place it. While entertainment and sport is the most interesting and fun – there is a larger market that can receive the benefits. The question are, “Do people really want to change? Or do they want to hold on to what they currently are?”
It is like trying to feed hungry people in the world. There were some groups that wanted help, tools, and education - others that had their hands out and figured that all the vegetables would magically grow if everyone stared at the seed packets. To this day, it is a mystery as to what motivates people on different points of the planet.
I guess that is why Augmanity holds such fascination and interest when I combine it with various human behaviors.
Yesterday I wrote about the cost of addiction and someone sent an article that scared me, but also gave me the overall market size of people that are most likely addicted to substances. There seems to be a strange rule or correlation…calls it the 90/10 rule of use and addiction? (Is there is someone familiar with the actual data – please send an email)
Most of the world I have seen generalized in the 80/20 rules for business. You get about 80% of your results from 20% of your workforce. This doesn’t mean that the 80% is not working hard – but rather, when it comes to production – there are usually overachievers that far outperform the norm or the underachiever.
When I took the top 20% of drinkers – they consumed about 90% of the alcohol
When I took the top 10% of drinkers – they consumes about 70% of the alcohol
Then it made perfect sense why beer and alcohol distillers are much like cigarette companies in creating brand loyalty. They aren’t after the 9 out of 10 users. They want that one person who will simply be addicted
After going over the bare basics for what was required to see about distilling my own moonshine – what I started poking at was the size of the USA alcohol and Tobacco markets – what I soon found was that if 10-20% of the people are ingesting 80-90% of the product – with a cost of 550,000,000,000 dollars a year to health issues. What was the since of the total markets?
Alcohol was 400 billion in sales. Of which the liquor council made sure to highlight it created 90 billion in wages and 3.9 million jobs. Then there was the tax paid per quart or liter that when added up. Has to be a very large number.
When I tried to find accurate numbers for the gross tobacco sales – there didn’t seem to be any. What kept poking out was the amount of tax revenue the federal and state governments were raking it. Up to $3.60 per pack.
Being addicted to something sucks. I remember in college and for years after, my vice in life was chewing tobacco. I have to say it was simply the grace of god that one day had me walking through a bookstore and seeing a blue book that was somewhat illuminated in my mind. “How to quit smoking.” I sat down in the coffee shop and read the first three chapters and somehow knew, I would never take another dip. But the allure of addiction is a sneaky web of lies that it tells you.
The united states has the most powerful military on the planet, yet, when I realized that the amount of money spent on weapons was almost matched by healthcare costs of addiction inside the country, the issue of legalization of pot and the trend in medicine to prescribe a pill because the patient appears to not know how to break bad habits – I really wanted to know how large the percentage of the population was to create such a huge cost.
Turns out, about 10-15%
Even less than the high performance ration with the 80/20 rule.
While I realize most of the people can handle drugs, tobacco and alcohol – the interesting part was how large of a percentage of people claim not to actually drink. I found that interesting, as people think it is odd when I don’t drink along with them, even though scientific studies show you great 10-15% salary gain by fitting in as one of the boys.
Now we are left with a catch 22 again with the augmanity group. I think it can help adults, some on the team say, “the adults are too far gone, we have to go after the kids.”
I reply, “If the kid is surrounded by parents that are in that 10-20% with substance usage, how will that kid break away from the habits and behaviors he sees at home each day?”
If anyone has any wisdom to that last question, let me know.
Now I go argue with coding a website…weeeeeeeee! Such is the brainstorm and the question of the day. I guess i am just sad to realize how such a small part of the market makes such a huge impact upon all of us in actual dollar costs.