I am not sure what is going on with media today. Firefox is pushing video stream on their splash page, I really feel sad that apples new operating system seems to be a page out of the NSA’s capture every packet of data playbook and shut you down if you don’t want to be connected to the cloud and store your information in their servers.
Instead, you want to actually use your computer to simply work, create 3d models, animations, graphics…financial models, plans, ....you know…actually do work on your computer - create things - of which apple always had a great OS to simply allow you to get to work and not have to always twiddle with software drivers.
Then there is Starbuck's and other vendors asking me to use their apps to pay at the shop, yet, my Starbucks reward card, is worthless in Switzerland. Whenever i get back to the USA they will say, "our records show you didnt' purchase anything for a while, start all over!" Perhaps i should be thankful that they haven't developed the algorithms to do this yet? but alas, tis just a matter of time. Yes, time to simply order coffee beans, hand grind them and sit in nature to enjoy it - sans commercialism.
The irony is that all the software wants you to enable gps so it can push data that really is more about selling a product or services than helping you live your life.
I guess the last straw was several non for profits all sending emails on the same day expounding the need for more money so that they can continue to raise “awareness” for (insert trending issue for the day)
When we started working with Agrowbox years ago – my merchandising and product development mind went into overload and we even had a class at a university come together to develop what you could say would be a textbook marketing idea to generate awareness, sell products with “feel-good-itis” for the buyer and make money to be generated to idea of feeding hungry people.
As we delved more into the realty of our imperfect world and the reality why there are hungry people and the laws that seem to be enriching a few while a few nickels of every dollar gets to the actual need. I changed directions and said, “we will publish nothing, and instead of making pretty pictures and telling everyone how wonderful the cause is. We will just see what happens if we actually get dirty fingernails.
Fast forward several years and we have the agrowvillage. Yes, it is a way to plop a self-sufficient village in many parts of the world, have clean water, a truly healthy diet of vegetables and other foods, beds and with various power generating ideas – a way to create industry of some sort. Once again, a great idea. I really have to confess, the idea of how do you create a village from scratch and do it from a profitable business mentality versus the “awareness” generation of the not for profit models – you really have to work much harder to come up with working/realistic/cost effective solutions
Many people look at Americans with amazement at the amount of food for our portion sizes and what we throw away. “How wasteful is that!”
I just smile. Many haven’t been to the 3rd world where most of the food simply rots in the field as the resources or the trained labor is not in place to package the good to help with food security for the future.
It is a catch 22. The developed world has much. It goes into the 3rd world to gain access to more for food security, and in many of the countries, the reality is not that they don’t have the food – it is that whatever the cultural or social rules are in that spot on the planet – usually most of the food rots right on the ground, it never makes it out of the field to be considered wasteful after one cooks it for part of a meal.
Then I read a blurb on the amount of energy the Internet uses today and how many companies will move their data centers up to colder regions of the planet, so that they use intelligent design to cool the heat generated by the server farms. I have to giggle, as we are doing a similar design in the Colorado lab, but using the excess heat to grow vegetables and fish year round. Perhaps I have just uncovered a good solution for the developed world with agriculture – the data center fresh food cafeteria.
I digress. I am not sure if the not for profit world is getting any bigger? Or there is simply more competition for a limited amount of funding with social media. What I do know is more and more I am getting a whole lot of irrelevant information, much like the consumer services trying to get me to do something, yet, not having a clue that their product doesn’t work for me in another country – so instead of me going “great.” My mind is going, “this company or brand really doesn’t care about me, just that I keep giving them money.”
If the Internet were a country, they would be the 6th most energy consumptive entity on the planet.
I will go do some research as to what percentage of that energy is related to not for profits use of social media.
Without knowing the numbers – I will wager that it means there is a whole lot of people clicking keystrokes, posting images and videos online…
…of a very small amount of people getting dirt under their fingernails and actually doing the work.
How can this change? Until people ask you how – you just keep your mouth shut and hope they don’t look at your fingernails and see the dirt.
Odd post – but as mentioned, I never know what is going to come out of my brain, post brainstorm - have a great day.